Now bidding for 9 Nov – 15 Nov 2026
Bid for the throne in your category.
Every week, each category has 100 sponsored positions. The highest bids win the best spots. Listing stays free, and the organic ranking is decided only by votes.
Three zones
The higher you bid, the closer to the crown.
Top 50Positions 11–50
Labelled Sponsored rows inside the category list, one after every four organic rows.
Top 10Positions 1–10
Featured cards at the top of your category page. The top 3 also appear on the homepage.
Top 100Positions 51–100
Sponsored rows further down the list. The entry-level paid spot.
The weekly auction
How the weekly auction works
- 1
Add funds to your ad wallet
Pay by UPI, card or netbanking (Razorpay) or by international card (Stripe).
- 2
Place a bid for next week
Bids start at your category's minimum and go up in steps of ₹100. You'll see live what it takes to reach each zone.
- 3
Raise it if you're outbid
Bids can be raised any time before the week starts. They can't be lowered or withdrawn, so no one can game the board.
Monday 00:00 IST: you reign
The top 100 bids win positions in order and pay their bid. Every other bid goes straight back to your wallet.
Ties go to whoever bid that amount first. Your dashboard shows impressions, clicks and click-through rate for every day you're sponsored.
Minimum bids by category
| Category | Min. weekly bid |
|---|---|
| AI & Machine Learning | ₹1,500 |
| SaaS & Productivity | ₹1,000 |
| Fintech | ₹1,500 |
| D2C & Consumer Brands | ₹800 |
| HealthTech | ₹1,000 |
| EdTech | ₹800 |
| Climate & Energy | ₹800 |
| Food & Beverage | ₹500 |
| Mobility & Logistics | ₹800 |
| Developer Tools | ₹1,000 |
| Agritech | ₹500 |
| Creator Economy | ₹500 |